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Webinar "What if my 2021 growth came through exports?"
What if your growth in 2021 came from exporting? or how to prepare your company for the shift to exporting?
For a company that has reached cruising speed, exporting can be a good growth driver. It's a process that requires careful preparation and methodical organization.
Once your business is well established, the best growth drivers are often to be found outside your own borders.
How do you successfully expand abroad? How do you go about it, how do you finance it, and where can you turn for support?
These are just some of the questions that many entrepreneurs face. We take a closer look at the best practices for successful international development with two local international players (based in Angers):
Nicole Lafrasse-van den Assem, CEO and founder of Emerod Deveopment (since 2007) and founder of the ExpertsinEurope network, and Olga Chevé, CEO and founder of Adekvat (since 2003 ), an export specialist in the CIS zone , will answer these questions in a webinar .
The ZOOM link will be sent to you 12 hours before the scheduled time.
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Tuesday 26 January 2021
12:30
- 14:00
(GMT +1)
Registration deadline : 25th January
Online event
-
Free Contributor rate
Non-contributor rate
External rate
Registration closed
After a double degree in psychology and an international MBA (ISG Multinational) in the USA and Asia, Nicole, who was born in the Netherlands and is quadrilingual, acquired solid experience in Sales, Export and Marketing Management in France, the USA and Europe. Nicole, a nativeDutch speaker and quadrilingual, acquired solid experience in sales, export and marketing management in France, the USA and Europe, working with ETIs, groups and BtoB SMEs. In 2007, she founded and managed emerod development, an international business development consultancy designed to accelerate growth and performance. As a partner of numerous embassies and networks, she has supported numerous companies in a wide range of sectors: industry, retail, environment, agri-food, consumer goods, automotive, etc.
Acting as outsourced Sales and Marketing Director in France and abroad, she provides operational support with dynamism and a sense of responsibility:
- foreign managers in their development in France (managing and steering BUs, setting up and managing partner networks, etc.) and
- French managers seeking sustainable, high-impact growth, by helping them deal with issues relating to strategy, marketing, sales and management.For companies interested in exporting, we offer personalized, high-quality in-company services, from the idea of exporting to its preparation, through to the management of the project.from the export idea and its preparation, through the feasibility study, to the search for and negotiation with partners in Europe. She is a member of the Collectif des Dirigeants de transition à Impact.
Committed to environmental and social issues, Nicole obtained certification in 2020 to manage circular economy projects, and donates a portion of her sales to the 1% for the Planet association.
With a degree in linguistics, Olga Chevé began her career in Russia, then Australia, before settling in France, where she completed her initial training with a diploma from ESSCA. She opened her consultancy Adekvat to support French companies exporting to Russia, a market she aims to make accessible to as many companies as possible by simplifying procedures at every stage of the process.
Olga is involved in sales development, marketing and project management, acting as coordinator between the French and Russian teams, as well as in Kazakhstan, Uzbekistan, Ukraine and Moldavia. More than 150 projects to date and a network of reliable partners based in the countries concerned.
As excellence in expertise is part of her DNA, Olga Chevé returns to ESSCA's benches in 2018 to diversify into digital. As part of the MS Management Digital program, she is carrying out important research work dedicated to the impact of social networks on the internationalization of SMEs. On this subject, she is writing an academic article to be published by the Colloque du Marketing Digital in September 2019. Based on this research, Olga Chevé helps SMEs develop and implement their international digital strategy.
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