Real or Virtual Influencers: What Marketing Strategies for Families?

The Chaire Prospective Consommation des Familles and the Institut de la Transformation Digitale are pleased to invite you to the 4th edition of the event Vous avez dit hot topics en marketing digital?

This meeting, which aims to bring together researchers and practitioners, will take place in person on Tuesday April 8, from 2:00 to 5:00 pm, on the Angers Campus (Churchill amphitheatre).

You can also log on to this Teams link

Please find attached the program for this event, which will be organized, as usual, around two highlights:

1. A presentation by teacher-researchers
2. A round-table discussion with professionals.

This year's theme is: Real or Virtual Influencers: What Marketing Strategies for Families?

If you would like to attend, please register here

We hope to see many of you there 😉

Elodie Jouny-Rivier and Jean-François Lemoine