Brand image is no longer simply the image your company wishes to convey through the content shared on your website or networks. It is now influenced by web users who share their experience online.

In this context, it's important to pay particular attention to interactions on your social networks, exchanges with influencers and consumer opinions.

Managing your online reputation is therefore crucial to strengthening your credibility and legitimacy. You need to engage in a dialogue with Internet users, demonstrating transparency, responsiveness and authenticity to earn their trust.

"75% of French people regularly consult the customer reviews of brands
to obtain information about their services ¹ ".

Internet users are above all looking for tangible information, so they don't hesitate to extend their search on Google, social networks or specialized review sites. They need reassurance before making a purchase.

Customer reviews and those of influencers trigger the desire to go and meet you, physically or digitally, and to put their trust in you. Because they are a guarantee of quality and authenticity, reviews and testimonials are effective reassurance. And 79% of French Internet users say they systematically read the owner's response to a negative review. ²

E-reputation work is no longer the preserve of large companies. Local shops, craftsmen, professionals and SMEs must also invest in their own way.

¹ IFOP 2021 study for Guest Suite, L'influence des avis clients sur les décisions d'achat des Français.

² PARTOO 2023 study, The French and online opinions.

Emmanuelle Jacomy (Class of 2007)

As a specialist in communications and social networks for over 14 years, I put my expertise at the service of companies, retailers and associations.

After working for over 10 years in various communications agencies, I've been working on my own since 2017. I'll be happy to help you define and implement your online reputation strategy.

contact@emmajacomy.fr

Tel: 06 51 53 49 42

www.emma jacomy.fr