The Aix-en-Provence campus pioneered business games for students 4 years ago. Disrupted by Covid, the 3rd edition took place last week.

New this year, these entrepreneurial marathons brought together mixed teams from ESSCA's BMI program and the 1st year of the Grande Ecole program at the prestigious Arts et Métiers engineering school, on the premises of ENSAM Aix.

On December 14 and 15, 2023, 15 coaches, business leaders, startup founders and executives from major corporations came to support the 150 first-year students from the Grande Ecole program and 53 students fromESSCA business school during the 5th edition of JITCAM (Journées de l'Innovation Technologique des Campus Arts et Métiers).

The aim of these business games is to enable students to discover this possible career path.

On the one hand, the aim is to reveal or detect future entrepreneurs who will be supported in their subsequent careers, but also to provide all students with skills that are in demand in companies, and which they can reinvest in their future career choices.

2 days (a little short in everyone's opinion...) to encourage innovation by responding to issues that will facilitate the implementation of the Olympic Games (OG):

• Team performance :
  How can we help sailing teams improve their performance in the run-up to the Olympics? How to collect data, what data to collect and analyze with the aim of continuously improving team performance?
• Power generation:
  To cope with the significant peak in electricity consumption during events, how to generate additional electricity in terms of modes of transport (individual or shared), energy use of travel), machines and mechanisms.
• Virtuous transport:
  The influx of spectators, team transport, logistics, food deliveries... The Olympic Games will generate a large number of city-center journeys, particularly before and after the events. The students will devise a virtuous, low-emission mode of transport, capable of absorbing the high peaks in travel and combining the transport of people and/or goods, energy efficiency and sustainability.

• Move from idea to project over the duration of the game (1+2 days);
• 33 teams of 6 to 7 students to engage in a collaborative creative process;
• Support from 15 experts and professionals;
• Workshops on key aspects of innovative project creation: business model canvas and pitch;
• Mock pitches to juries;
• A final jury and prize-giving ceremony for the winning teams (Friday afternoon, December 15), in the presence of Féthi Ben Ouezdou, Campus Director, Frédéric Petitbois, Director of VINCI Energies France Infras Méditerranée Centre Est, Jean-Paul Romet, Employment and CSR Delegate at EDF PACA, Céline Feugier, Innovation Manager at Alstom, Patrick Bouillet, Managing Director of the ESSCA alumni network, Aix campus and Matthieu Domallain, President of AMJE Junior Etude.

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